4 articles
Billboards are generally put up to market brands and events in an effort to increase revenue and market share. When artists’ organizations use billboards to showcase real creative work, it is referred to as Art on Billboards. Just like in business, where marketing teams are using alternative channels to connect with their target audience, the artistic world is doing the same thing.
People genuinely have no time to visit galleries to see what is on exhibition there, yet the creative industry continues to churn out new content. Art on billboards is an easy way for artist promotion groups to pick the best pieces and display them on a massive public space that is hard to ignore.
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