Jani Leinonen (b.1978) plays with the systems of commodity exchange and celebrity, and the marketing strategies through which they operate. Leinonen attacks symbols and marketing strategies, turning them into objects of ridicule, creating clichés about our agreed marketing society and economical everyday. With these strikes, Leinonen unfolds the chain reaction we all are voluntarily involved in and plays up the iconographies of the global brand land. Leinonen’s installations are shops, bars, slot machines but also plain painting exhibitions. What is displayed, though, are not goods but an artistic allegorization that appropriates these marketing strategies only in order to unhinge their underlying assumptions about value and appropriateness. Leinonen graduated from Academy of Fine Arts in Helsinki in 2002. His works have been exhibited widely internationally, i.e. at the Nordic Pavilion at the 53rd Venice Biennial, Galerie Gmurzynska, Wilhelm Hack Museum Ludwigshafen and Frankfurter Kunstverein.
Utopian Days – Freedom was an exhibition at the Total Museum of Contemporary Art, Seoul, one of South Korea’s leading art museums, and later was shown at the Nowon Culture and Arts Center, Seoul, South Korea.
Artists
Adel Abdessemed
Lida Abdul
Phil America
Ivan Argote
Chim↑Pom
Minerva Cuevas
Chto Delat?
Cyprien Gaillard
Yang-Ah Ham
Andre Hemer
Tehching Hsieh
Zhang Huan
Jani Leinonen
Klara Liden
Armando Lulaj
Matt McCormick
Filippo Minelli
Wang Qingsong
Andres Serrano
Manit Sriwanichpoom
Clemens von Wedemeyer
Kacey Wong
Xijing Men
He Yunchang
Food Liberation Army, 2011
Food Liberation Army, 2011
Food Liberation Army, 2011
Exhibited: Food Liberation Army, 2011
In Jani Leinonen’s Food Liberation Army, four men disguised as repairmen removed a Ronald McDonald statue from a Helsinki restaurant. Later on, McDonald’s received a ransom demand, broadcast on YouTube, asking them to answer several questions about the sourcing of their food and their ethical stance. McDonald’s refusal to negotiate with terrorists (McDonald’s spokesperson) resulted in Ronald’s execution by guillotine. The video has received more than a million hits on YouTube and made international news, with the story being covered on Fox News, Bill O´Reilly, CBS, France24, Channel 4 and the Washington Post, among many others.
