Hunger King – Jani Leinonen’s fast food reply to social inequality

Jani Leinonen - Hunger King, 2014, Hungary, Budapest 1
Jani LeinonenHunger King, 2014, Hungary, Budapest

What was ‘Hunger King’?

Located behind a resplendent Opera House in Budapest on the same road as Louis Vuitton, sits Hunger King, a place that seems to be just like any other burger joint, however, it is anything but. Hunger King is a regular fast food outlet that is pushed onto the masses; Hunger King is a critical sociopolitical art installation serving to highlight Hungary’s significant crises of social inequality and homelessness.

Different treatments for the rich & the poor

The sign at Hunger King directs customers who identify as “rich” onto a red carpet, which leads them to the entrance, while the succession of “poor”, many of which are homeless takes them around the side of the building.

Poor people got free money

The sign that features a crown and burger logo is given a representational twist as it is given a new name, as it references the 3.7 million Hungarians living below the breadline. During the three-week-long installation individuals who are in financial need have the ability to wait in the succession around the building for six hours and in turn, will receive 3,400 forints (around £9 or $13.60 US) in a burger box for their trouble. This would be the same amount of money they would have made by working a minimum wage job in Hungary. All while, those who self-identify as rich can skip the line, walk up the red carpet and get burgers for 600,000 forints (£1,560 or $2357.39 US).

Analysis

This three-week installation served as a critical response to a law that allows Hungarian councils to ban homeless people from sleeping in public areas, basically dispossessing the dispossessed. Those who are homeless and have little or nothing can be fined or even sent to jail for being out on the streets. Jani Leinonen’s work protests the “criminalization of homelessness” and somehow making the lives of those who have little stability even more precarious.

Photos: Installed in Hungary, Budapest, 2014

Jani Leinonen - Hunger King, 2014, Hungary, Budapest 2
Jani LeinonenHunger King, 2014, Hungary, Budapest

Jani Leinonen - Hunger King, 2014, Hungary, Budapest 3
Jani LeinonenHunger King, 2014, Hungary, Budapest

Jani Leinonen - Hunger King, 2014, Hungary, Budapest 4
Jani LeinonenHunger King, 2014, Hungary, Budapest

Jani Leinonen - Hunger King, 2014, Hungary, Budapest 5
Jani LeinonenHunger King, 2014, Hungary, Budapest


Jani LeinonenHunger King, 2014, Hungary, Budapest

Jani Leinonen - Hunger King, 2014, Hungary, Budapest 6
Jani LeinonenHunger King, 2014, Hungary, Budapest

Jani Leinonen - Hunger King, 2014, Hungary, Budapest 7
Jani LeinonenHunger King, 2014, Hungary, Budapest

Jani Leinonen - Hunger King, 2014, Hungary, Budapest 8
Jani LeinonenHunger King, 2014, Hungary, Budapest

Jani Leinonen - Hunger King, 2014, Hungary, Budapest 9
Jani LeinonenHunger King, 2014, Hungary, Budapest

Jani Leinonen - Hunger King, 2014, Hungary, Budapest 10
Jani LeinonenHunger King, 2014, Hungary, Budapest

Jani Leinonen - Hunger King, 2014, Hungary, Budapest 11
Jani LeinonenHunger King, 2014, Hungary, Budapest

Photo: Installed in Helsinki, Finland, 2014

Jani Leinonen – Hunger King, 2014, at School of Disobedience, 2015, Kiasma, Helsinki, FinlandJani LeinonenHunger King, 2014, at School of Disobedience, 2015, Kiasma, Helsinki, Finland

All photos courtesy of Jani Leinonen/janileinonen.com unless otherwise noted.

Video

1min 48sec

Discover more ..

 

Last updated on

Leave a Reply

Your email address will not be published. Required fields are marked *


*


Stay in touch

We would love to keep the conversation going.

Please join us on Pinterest, YouTube or Instagram.

Want inspiration in your inbox?

Public Delivery