Conceptual art is an art form whereby the ideation, planning, and creation process carry more importance than the product itself. Put otherwise, the concept, decision, or idea behind the artwork is more important than the result when it comes to conceptual art.
This art movement gained traction in the mid-1960s through the mid-1970s following the publication of Paragraphs on Conceptual Art by leading artist Sol LeWitt in 1967.
Conceptual artists often create art in many different forms, including earth art, body art, video art, installation, performance art, happenings, and photographic documentation. The principle that unites all these art tendencies is the idea-based approach to art creation.