Etienne Lavie’s billboard project

Why visit a museum if you can just roam around the streets of Paris just to appreciate art?
Through the hustle and bustle of the streets in Paris, it’s not hard to notice such unique placement of the classical French paintings, namely, La Liberté Guidant le peuple by Eugène Delacroix, Souvenir de Mortefontaine by Jean-Baptiste-Camille Corot, and Le sommeil d’Endymion by Anne-Louis Girodet.

OMG, Who Stole My Ads?: An interesting campaign series by turning billboards ¹ and other advertisements into classical paintings brought by the mind of Etienne Lavie ². It’s not misplaced art. It’s a work of art. It’s a way of paying attention to what surrounds you by just taking a pause and appreciate the beauty around you. Rather than the usual persuasion of ads, these French classic paintings replace an inspiration and a cultural immersion for everyone.

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Paris, France