Published on: Wednesday August 13, 2014
Etienne Lavie – Le Songe
Etienne Lavie’s billboard project
Why visit a museum if you can just roam around the streets of Paris just to appreciate art?
Through the hustle and bustle of the streets in Paris, it’s not hard to notice such unique placement of the classical French paintings, namely, La Liberté guidant le peuple by Eugène Delcacroix, Souvenir de Mortefontaine by Jean-Baptiste-Camille Corot, and Le sommeil d’Endymion by Anne-Louis Girodet,.
OMG, Who Stole My Ads? : An interesting campaign series by turning billboards and other advertisements in to classical paintings brought by the mind of Etienne Lavie. It’s not a misplaced art, it’s a work of art. It’s a way of paying attention to what surrounds you by just taking a pause, and appreciate the beauty around you. Rather than the usual persuasion of ads, these French classic paintings, replaces an inspiration and a cultural immersion for everyone.
Etienne Lavie – Gabrielle1
Etienne Lavie – Immaculee
Etienne Lavie – Liberté
Etienne Lavie – Madame Regnault
Etienne Lavie – Moine Lisant
Etienne Lavie – Monsieur Bertin
Etienne Lavie – Odalisque
Etienne Lavie – Pygmalion et Galatée1
Etienne Lavie – Zeuxis
Etienne Lavie – Endymion
All images by Etienne Lavie/etiennelavie.fr unless otherwise noted.
- Mesmerizing photos of empty billboards in Thailand
- Optical illusion billboard by Hawaiian artist in SouthKorea
- These beautiful billboards mimic moving landscapes
- Robert Montgomery’s weird text billboards in Istanbul