Etienne Lavie’s billboard project – Parisian art on the loose

Last updated:

Etienne Lavie - <em>Le Songe
Etienne LavieLe Songe

Published: August 13, 2014

Last updated:

Etienne Lavie’s billboard project

Why visit a museum if you can just roam around the streets of Paris just to appreciate art?
Through the hustle and bustle of the streets in Paris, it’s not hard to notice such unique placement of the classical French paintings, namely, La Liberté guidant le peuple by Eugène Delcacroix, Souvenir de Mortefontaine by Jean-Baptiste-Camille Corot, and Le sommeil d’Endymion by Anne-Louis Girodet,.

OMG, Who Stole My Ads? : An interesting campaign series by turning billboards and other advertisements in to classical paintings brought by the mind of Etienne Lavie. It’s not a misplaced art, it’s a work of art. It’s a way of paying attention to what surrounds you by just taking a pause, and appreciate the beauty around you. Rather than the usual persuasion of ads, these French classic paintings, replaces an inspiration and a cultural immersion for everyone.


Etienne Lavie - Gabrielle1
Etienne LavieGabrielle1

Etienne Lavie - Immaculee
Etienne LavieImmaculee

Etienne Lavie - Liberté
Etienne LavieLiberté

Etienne Lavie - Madame Regnault
Etienne LavieMadame Regnault

Etienne Lavie - Moine Lisant
Etienne LavieMoine Lisant

Etienne Lavie - Monsieur Bertin
Etienne LavieMonsieur Bertin

Etienne Lavie - Odalisque
Etienne LavieOdalisque

Etienne Lavie - Pygmalion et Galatée1
Etienne LaviePygmalion et Galatée1

Etienne Lavie - Zeuxis
Etienne LavieZeuxis

Etienne Lavie - Endymion
Etienne LavieEndymion

All images by Etienne Lavie/ unless otherwise noted.

Discover more ..
Support us Want to support us? Want to see less ads? Be part of our fully independent operation and support us with a donation. We are a fully independent operation. One hundred percent of our editorial content is specifically commissioned. Contributions can be made with PayPal or by credit card.

Support us

Leave a Reply

Your email address will not be published. Required fields are marked *


Stay in touch

We would love to keep the conversation going.

Please join us on Pinterest, YouTube or Instagram.

Want inspiration in your inbox?