Etienne Lavie’s billboard project – Parisian art on the loose

Entienne Lavie - Le Songe
Etienne Lavie – Le Songe

Etienne Lavie’s billboard project

Why visit a museum if you can just roam around the streets of Paris just to appreciate art?
Through the hustle and bustle of the streets in Paris, it’s not hard to notice such unique placement of the classical French paintings, namely, La Liberté Guidant le peuple by Eugène Delacroix, Souvenir de Mortefontaine by Jean-Baptiste-Camille Corot, and Le sommeil d’Endymion by Anne-Louis Girodet.

OMG, Who Stole My Ads?: An interesting campaign series by turning billboards and other advertisements into classical paintings brought by the mind of Etienne Lavie. It’s not misplaced art. It’s a work of art. It’s a way of paying attention to what surrounds you by just taking a pause and appreciate the beauty around you. Rather than the usual persuasion of ads, these French classic paintings replace an inspiration and a cultural immersion for everyone.


Entienne Lavie - Gabrielle1
Etienne Lavie – Gabrielle
Entienne Lavie - Immaculee
Etienne Lavie – Immaculee
Entienne Lavie - Liberté
Etienne Lavie – Liberté
Entienne Lavie - Madame Regnault
Etienne Lavie – Madame Regnault
Entienne Lavie - Moine Lisant
Etienne Lavie – Moine Lisant
Entienne Lavie - Monsieur Bertin
Etienne Lavie – Monsieur Bertin
Entienne Lavie - Odalisque
Etienne Lavie – Odalisque
Entienne Lavie - Pygmalion et Galatée1
Etienne Lavie – Pygmalion et Galatée
Entienne Lavie - Zeuxis
Etienne Lavie – Zeuxis
Entienne Lavie - Endymion
Etienne Lavie – Endymion

All images by Etienne Lavie unless otherwise noted.

Explore nearby (Paris, France)


Stay in touch

We would love to keep the conversation going.

Please join us on Instagram, Telegram or YouTube.

Want inspiration in your inbox?