Etienne Lavie’s billboard project – Parisian art on the loose

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Entienne Lavie - Le Songe

Etienne Lavie – Le Songe

Published: August 13, 2014

Last updated:

Etienne Lavie’s billboard project

Why visit a museum if you can just roam around the streets of Paris just to appreciate art?
Through the hustle and bustle of the streets in Paris, it’s not hard to notice such unique placement of the classical French paintings, namely, La Liberté guidant le peuple by Eugène Delcacroix, Souvenir de Mortefontaine by Jean-Baptiste-Camille Corot, and Le sommeil d’Endymion by Anne-Louis Girodet,.

OMG, Who Stole My Ads? : An interesting campaign series by turning billboards and other advertisements in to classical paintings brought by the mind of Etienne Lavie. It’s not a misplaced art, it’s a work of art. It’s a way of paying attention to what surrounds you by just taking a pause, and appreciate the beauty around you. Rather than the usual persuasion of ads, these French classic paintings, replaces an inspiration and a cultural immersion for everyone.


Entienne Lavie - Gabrielle1

Etienne Lavie – Gabrielle

Entienne Lavie - Immaculee

Etienne Lavie – Immaculee

Entienne Lavie - Liberté

Etienne Lavie – Liberté

Entienne Lavie - Madame Regnault

Etienne Lavie – Madame Regnault

Entienne Lavie - Moine Lisant

Etienne Lavie – Moine Lisant

Entienne Lavie - Monsieur Bertin

Etienne Lavie – Monsieur Bertin

Entienne Lavie - Odalisque

Etienne Lavie – Odalisque

Entienne Lavie - Pygmalion et Galatée1

Etienne Lavie – Pygmalion et Galatée

Entienne Lavie - Zeuxis

Etienne Lavie – Zeuxis

Entienne Lavie - Endymion

Etienne Lavie – Endymion

All images by Etienne Lavie unless otherwise noted.


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