Gabriel Orozco’s Citroen & Illusions of speed

Gabriel Orozco - LA DS Cornaline, 2013, mixed media, 489 x 122 x 147 cm
Gabriel Orozco – LA DS Cornaline, 2013, mixed media, 489 x 122 x 147 cm, installation view, Kunsthaus Bregenz, 2013, photo: Markus Tretter

Introduction

La DS, pronounced as La Deese in French, is an artwork by celebrated Mexican artist and sculptor Gabriel Orozco. He created La DS from a disassembled Citroen DS, one of the most iconic French vehicles of the mid-20th century.

Gabriel Orozco - La DS, 1993, modified Citroën DS, 140 x 482.5 x 115 cm, installation view, Kanal - Centre Pompidou, Bruxelles, 2018
Gabriel Orozco – La DS, 1993, modified Citroën DS, 140 x 482.5 x 115 cm, installation view, Kanal – Centre Pompidou, Bruxelles, 2018, photo: CC BY 2.0 by corno.fulgur75
Gabriel Orozco - La DS, 1993, modified Citroën DS, 140 x 482.5 x 115 cm, installation view, Centre Pompidou, 2007
Gabriel Orozco – La DS, 1993, modified Citroën DS, 140 x 482.5 x 115 cm, installation view, Centre Pompidou, 2007, photo: CC BY-SA 2.0 by we-make-money-not-art

How it was made

The first La DS was made with Orozco’s childhood imaginations that a sleek car would be faster. He disassembled a Citroen DS with the help of his friend and assistant Phillipe Piccoli to remake it in the form of a sleeker silhouette that evokes illusions of speed while it cannot move an inch.

Orozco removed the middle part of the vehicle, then reattached the two outer thirds into one very sleek but immovable car because the engine was removed as well. Orozco created the first La DS in 1993, and made a replica in 2013.

Gabriel Orozco - La DS, 1993, modified Citroën DS, 140 x 482.5 x 115 cm
Gabriel Orozco – La DS, 1993, modified Citroën DS, 140 x 482.5 x 115 cm, photo: CC BY 2.0 by andymag

The second edition

Orozco dubbed the second edition of La DS, the Cormaline (2013). It was a replica made from the same car model, but while the first was in polished bluish silver, the replica was in scarlet red. His stay in Havana, where vintage cars are in plenty, also played an inspiring role in this second edition.

While vintage cars in the rest of the world are highly valued and seen as symbols for the wealthy car collectors, they are crucial means of mobility and less of status symbols. Again, the contrast of status symbols and impotence was playing out in this work of art. This artwork was for the Northern European circuit of exhibitions, where the earlier La DS had not been exhibited.

Gabriel Orozco - LA DS Cornaline, 2013, mixed media, 489 x 122 x 147 cm, installation view, Moderna Museet, Stockholm, 2014
Gabriel Orozco – LA DS Cornaline, 2013, mixed media, 489 x 122 x 147 cm, installation view, Moderna Museet, Stockholm, 2014, photo: Åsa Lundén
Gabriel Orozco - LA DS Cornaline, 2013, mixed media, 489 x 122 x 147 cm, installation view, Kunsthaus Bregenz, 2013
Gabriel Orozco – LA DS Cornaline, 2013, mixed media, 489 x 122 x 147 cm, installation view, Kunsthaus Bregenz, 2013, photo: CC BY 2.0 by Tauralbus

Analysis

In this work, Orozco was trying to achieve ‘anamorphisms’, which creates the illusion of the deformed as a whole. La DS looks like a complete Citroen DS when seen from the side, the eye only seeing something amiss when the car is viewed from the front; the steering wheel is in the middle. La DS’s doors and windows can be opened and locked, and there is a seat for only one person.

Orozco meant to force the viewer to confront the duality of power and impotence. In an increasingly materialistic world, people tend to assign certain symbols to objects they create, just like the power and speed illusion of La DS. Yet when this symbolism is removed, the inanimate object remains impotence and of no use, just like the engineless La DS.

Both editions of La DS have made tours in Northern America and Europe alongside Orozco’s other works in photography, painting, and sculpture.

Gabriel Orozco - La DS, 1993, modified Citroën DS, 140 x 482.5 x 115 cm, installation view, Tate Modern, London, 2011
Gabriel Orozco – La DS, 1993, modified Citroën DS, 140 x 482.5 x 115 cm, installation view, Tate Modern, London, 2011, photo: CC BY-NC 2.0 by Rain Rabbit
Gabriel Orozco - La DS, 1993, modified Citroën DS, 140 x 482.5 x 115 cm, installation view, Tate Modern, London, 2011
Gabriel Orozco – La DS, 1993, modified Citroën DS, 140 x 482.5 x 115 cm, installation view, Tate Modern, London, 2011, photo: CC BY-NC 2.0 by Rain Rabbit
Gabriel Orozco - La DS, 1993, modified Citroën DS, 140 x 482.5 x 115 cm, installation view, Tate Modern, London, 2011
Gabriel Orozco – La DS, 1993, modified Citroën DS, 140 x 482.5 x 115 cm, installation view, Tate Modern, London, 2011, photo: CC BY-NC 2.0 by Rain Rabbit

All images: Gabriel Orozco unless otherwise noted.

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