Viewers mislead: These people are not famous

Braco Dimitrijevic - Casual Passer-by I met at 11.09 AM, 1971
Braco DimitrijevićCasual Passer-by I met at 11.09 AM, 1971

Braco Dimitrijević’s Casual Passer-By series are a series of canvas based photographs created as from 1971. The works feature large-scale images of people that the artist met in the streets. Each of the pieces comes with the exact time and place where the artist met with the person. However, he did not always put the exact date. These images were then placed on some of the prominent positions on the facades of high traffic areas such as the museum, advertisement displays, or the underground train service.

The idea behind the large format photographs and the choice of the location which to display the images was to mislead the viewers. The people who came across the images assumed that the photograph was that of a famous person, a celebrity, or an important political figure. Within the communist world, large-scale images were a preserve of the political class and those whose ideologies had an influence in the government of the day.

The Casual Passer-By series was aimed at revealing the implicit cultural and social codes that were used to serve the hierarchies of power. Years after leaving Zagreb, Braco Dimitrijević continued to use large-scale photographs on canvas to respond to other cultural and political movements. In an interview, Braco Dimitrijevic mentioned that his aim was not to make accidentally met people famous. His artworks embody the principles of choices from a broad spectrum of possibilities and that of chance.

Braco Dimitrijevic - Casual Passer-by I met at 3.01 pm, Philadelphia, April 9, 2007 2
Braco DimitrijevićCasual Passer-by I met at 3.01 pm, Philadelphia, April 9, 2007

Braco Dimitrijevic - Casual Passer-by I met at 3.01 pm, Philadelphia, April 9, 2007
Braco DimitrijevićCasual Passer-by I met at 3.01 pm, Philadelphia, April 9, 2007

Braco Dimitrijevic - Casual Passer-by I met at 3.41 pm, Paris 1999 and Casual passer-by I met at 3.47 pm, Paris 1999, Les Champs-Elysées, Paris, 1999:2000
Braco DimitrijevićCasual Passer-by I met at 3.41 pm, Paris 1999, Casual passer-by I met at 3.47 pm, Paris 1999, Les Champs-Elysées, Paris, 1999-2000

Braco Dimitrijevic - Casual Passer-by I met at 2.09 PM and 2.20 PM, Rome, 2004 Courtesy Galleria Pino Casagrande, Rome
Braco DimitrijevićCasual Passer-by I met at 2.09 PM, 2.20 PM, Rome, 2004 Courtesy Galleria Pino Casagrande, Rome

Braco Dimitrijevic - Casual Passer-by I met at 1.43pm, Venice, 1976
Braco DimitrijevićCasual Passer-by I met at 1.43pm, Venice, 1976

Braco Dimitrijevic - Casual Passer-by I met at 1.43 PM, Venice 1976
Braco DimitrijevićCasual Passer-by I met at 1.43 PM, Venice 1976

Braco Dimitrijevic - Casual Passer-By I met at 1.56pm, Berlin, 1976
Braco DimitrijevićCasual Passer-By I met at 1.56pm, Berlin, 1976

Braco Dimitrijevic - Casual Passer-by I met at 2.25 PM, Berlin, 1976, silver gelatine print and certificate, framed
Braco DimitrijevićCasual Passer-by I met at 2.25 PM, Berlin, 1976

Braco Dimitrijevic - Casual Passer-by I met at 3.47pm, Paris, 1999
Braco DimitrijevićCasual Passer-by I met at 3.47pm, Paris, 1999

Braco Dimitrijevic - Casual Passer-by I met at 1.14pm, London 1978
Braco DimitrijevićCasual Passer-by I met at 1.14pm, London 1978

Braco Dimitrijevic - Casual Passer-by I met at 2.08, Milan 1974
Braco DimitrijevićCasual Passer-by I met at 2.08, Milan 1974

Braco Dimitrijevic - Casual Passer-by I Met at 6.17pm , Berlin, 1976
Braco DimitrijevićCasual Passer-by I Met at 6.17pm , Berlin, 1976

Braco Dimitrijevic - Casual Passer-by I met at 9.12 AM. 1976. Mönchengladbach, Germany- Staedtisches Museum, 1976, 78 x 56 cm.
Braco DimitrijevićCasual Passer-by I met at 9.12 AM. 1976, Städtisches Museum, Mönchengladbach, Germany

Braco Dimitrijevic - Casual Passer-by I met at 11.09 A.M. Paris, 1971, 448 x 352 cm
Braco DimitrijevićCasual Passer-by I met at 11.09 A.M. Paris, 1971, 448x352cm

Braco Dimitrijevic - Casual Passer-by I met at 11.28am, London, October 1972
Braco DimitrijevićCasual Passer-by I met at 11.28am, London, October 1972

Braco Dimitrijevic - Casual Passer-by I met at 11.36 am, Nuernberg, 2007, Courtesy Torri, Foto- Stephan Minx 2
Braco DimitrijevićCasual Passer-by I met at 11.36 am, Nürnberg, 2007
Photo: Stephan Minx

Braco Dimitrijevic - Casual Passer-by I met at 11.36 am, Nuernberg, 2007, Courtesy Torri, Foto- Stephan Minx
Braco DimitrijevićCasual Passer-by I met at 11.36 am, Nürnberg, 2007
Photo: Stephan Minx

Braco Dimitrijevic - Casual Passer-by I met at 12.27 PM 2016 inkjet print 456 x 240 cm Photo- Uğur Ataç, pera museum, Turkey, Istanbul
Braco DimitrijevićCasual Passer-by I met at 12.27 pm, 2016, inkjet, print 456 x 240 cm, Pera Museum, Turkey, Istanbul
Photo: Uğur Ataç

Braco Dimitrijevic - Casual Passer-by, Vijećnica, National Library, Sarajevo, 2010
Braco DimitrijevićCasual Passer-by, Vijećnica, National Library, Sarajevo, 2010

Braco Dimitrijevic - Casual Passer-by, Zagreb, 1971
Braco DimitrijevićCasual Passer-by, Zagreb, Croatia, 1971

 

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