What is Braco Dimitrijević ‘Casual Passer-by’ project?
Braco Dimitrijević’sCasual Passer-By series are a series of canvas-based photographs created as from 1971. The works feature large-scale images of people that the artist met in the streets. Each of the pieces comes with the exact time and place where the artist met with the person. However, he did not always put the exact date. These images were then placed on some of the prominent positions on the facades of high traffic areas such as the museum, advertisement displays, or the underground train service.
The idea behind it
The idea behind the large-format photographs and the choice of the location to display the images was to mislead the viewers. The people who came across the pictures assumed that the photograph was that of a famous person, a celebrity, or a prominent political figure. Within the communist world, large-scale images were a preserve of the political class and those whose ideologies influenced the government of the day.
The Casual Passer-By series aimed to reveal the implicit cultural and social codes used to serve the hierarchies of power. Years after leaving Zagreb, Braco Dimitrijević continued to use large-scale photographs on canvas to respond to other cultural and political movements. In an interview, Braco Dimitrijevic mentioned that his aim was not to make accidentally met people famous. His artworks embody the principles of choices from a broad spectrum of possibilities and that of chance.
All images by Braco Dimitrijević unless otherwise noted.