Mari Kim’s wide-eyed, pretty, porcelaneous characters, known as ‘Eyedolls’, pay service to Japanese manga and anime culture. Often direct representations of well-known political and historical figures, superheroes, or fairy tale characters are instantly recognizable icons popularised by Western media.
Artists: Lida Abdul, Said Atabekov, Mohamed Bourouissa, Chen Chieh-Jen, Cao Fei, Yang Fudong, Cyprien Gaillard, Dejan Kaludjerović, Mari Kim, Kamin Lertchaiprasert, Taus Makhacheva, Almagul Menlibayeva, Mariko Mori, Ahmet Ögüt, Adrian Paci, Public Delivery, Wang Qingsong, Walid Raad, Cheng Ran, China & Item Idem, Taps & Moses, Guido van der Werve, Erwin Wurm, Miao Xiaochun
The video portrays historically famous women from around the world as they morph into Eyedolls. Alternatively, the Eyedolls can be viewed as playing the roles of these famous women.
The women portrayed by Eyedolls have images that have been established and fixed by the mainstream media, the window through which contemporary Western civilization views the world.
Kim wants the huge eyes of her Eyedolls to act as windows in a similar way, enabling the audience to perceive the world differently.
Taking a step further, she wants the audience to reset the idées fixes injected by the media about the famous women. For this, she targets feminists who have taken after men in the process of achieving the goal of gender equality.